Branding
A well designed brand identity creates a cohesive and memorable image that not just resonates with your clients and target audience but also helps you stand out from your competitors.
My branding is a process in which we create a visual system that represents your brand and its value. Thorough research into visual elements that include typography, color palette, imagery and other graphic elements assures that your brand gets the ‘Awe Factor’ that it deserves.
To create a strong and memorable brand identity, I start with research to get a deep understanding of your brand values, current and potential clients, your competitors and your benefactors. This facilitates me to develop a unique and effective brand identity that help build a strong brand presence in the market.
Your brand identity will be successful when it effectively communicates the brand message and value and is consistent across all platforms. The brand identity style sheet/brand book that I create for you, will help you achieve the same.
My Process
Each designer has a unique process that they use to create an identity for you, my time tested process has gone through a few revisions in the past 2 decades and is now at a point where i can humbly brag that it is effecient and effective in the way i use my time and resources
Research & Analysis
The branding project’s research phase entails collecting information and analyzing findings to gain a deeper understanding of your business, industry, competitors, current and potential clients, and any existing branding and design. This phase often involves extensive research, as well as thorough analysis of the products or services you offer now and may potentially offer in the future.
Brand Strategy
Based on the information gathered during the research phase on your values and aspirations, your brand starts taking form here, concentrating on your positioning in the market between your competitors in the eye of your potential clients. The tone of your brand is established in a way that it solidifies your brand value and business objectives.
Design Formulating
It is during this stage that brand values are transformed into tangible solutions, such as a distinctive and significant visual brand identity. Almost all of the visual elements are formulated during this phase and revisions and re-revisions are worked out based on peer review and user feedback.
Implementation
You are now ready to reveal your brand!
Implementation can take various forms, ranging from a small number of business cards to a website or a series of product videos. This phase can occur swiftly, but begins with meticulous planning of the roll-out, which includes determining how and when various aspects of your brand will be introduced on different channels.
While the primary role of design within the branding process is to craft the visual identity, it often extends beyond that. Design thinking can be generated during this stage and implemented across various areas of your business to enhance services, products, and workflows.
Why work with me?
- With a natural flair for thinking outside the box, my creativity will help to truly capture the essence of your brand
- I pay close attention to detail and ensure every element of your brand integrates seamlessly and has a wholesome impact
- My 20 year industry experience comes in handy in understanding what works and what makes a brand stand out in the crowded marketplace
- I collaborate closely with clients, making each unique need and goal a visual opportunity that can be communicated via design
- My versatility that comes from my prior experiences are a perfect fit for any brand, small or large, to create a brand that speaks to your audience
Fun Facts
Here are a few interesting facts on branding…
It takes only 10 seconds to form an opinion about a logo, 5 to 7 seconds to recognize it again
using signature colors increases brand recognition by 80%.
brand consistency provides a 23% of revenue increase
33% of top 100 global brands use the color blue in their branding
My Branding Projects
Here is a selection of my prior branding work…
Let’s Work Together
Ready to start your branding? you are only a step away from creating a unique brand identity for yourself