Branding Portfolio

I’m thrilled to share the logo I created for a kids clothing brand. The logo,as displayed, features a charming image of a mama and baby elephant, rendered in gentle pastel colors to capture the warmth and love that parents have for their little ones.

As a designer, I was excited to work on a project that combined both creativity and meaning. I wanted to create a logo that was cute and playful, while also reflecting the values and personality of the brand. The image of the elephants was a natural choice, as they are beloved and recognizable creatures that resonate with both children and adults.

I spent a lot of time experimenting with different color palettes, and ultimately chose pastel shades that convey a gentle and soothing vibe, which is perfect for the brand’s target audience. The final design is sweet and eye-catching, and I believe it captures the essence of the brand and what it stands for.

I’m excited to see the logo on the brand’s products and packaging. The feedback that it resonates with the brand’s customers and has become a memorable and beloved part of their experience makes me happier than i put in words.

I’m excited to showcase the logo I designed for a wellness brand focused on essential oils. The logo features a striking image of a butterfly, a powerful symbol of transformation, growth, and healing. The butterfly’s wings are in flight, symbolizing freedom and new beginnings, and its vivid colors convey a sense of vitality and energy.

The butterfly is surrounded by a simple yet elegant typography, which was the main focus of this design.

I wanted the typography to be clean and modern, but also warm and inviting, conveying the brand’s message of natural and holistic wellness. I chose a blue color scheme to evoke a sense of calm, serenity, and trust. The blue color also complements the image of the butterfly, making it stand out while still blending in seamlessly with the overall design.

Overall, the logo captures the essence of the brand’s message and values, while also being visually striking and memorable. I’m proud to have been part of this project and to have created a logo that truly reflects the brand’s personality and goals.

The branding created for a classic burger joint with a retro motor-themed vibe is one of my favorites. The restaurant has been a beloved fixture of the Salem community for over 50 years, and I wanted to create a brand that reflected the burger joint’s history and personality.

The logo features a bold and eye-catching image that subtly incorporates classic motor-themed elements. I used a burgundy color scheme to convey a sense of warmth, energy, and classic Americana, while also making the logo stand out and be easily recognizable.

As a designer, I was inspired by the restaurant’s vintage decor and atmosphere, and I wanted to capture that spirit in the logo. I spent a lot of time fine-tuning the typography to give it a retro feel, using a bold and distinctive font that echoes the iconic typography of the mid-century era.

Overall, the logo captures the unique spirit and charm of the restaurant, while also being bold and modern enough to appeal to a new generation of customers. I am happy to sat the logo is fast becoming a beloved symbol of the restaurant’s legacy and longevity.

This magical logo I designed for a wand maker, was a unique and exciting project for me. The logo started with an artist’s sketch, which I used as the basis for the design. 

One of the most distinctive features of the logo is its color scheme. I chose a deep and earthy moss green, which perfectly captures the mystical and woodsy feel that the wand maker was going for. The green color also adds a touch of elegance and sophistication to the design, while still being down-to-earth and approachable.

The artist’s sketch that I used as the basis for the design was an intricate and detailed illustration of a wand, complete with swirling patterns and intricate details. I took this sketch and simplified it, keeping the essential elements of the design while streamlining the lines and shapes to make it more versatile and memorable.

Overall, the logo is a beautiful and striking representation of the wand maker’s brand. It captures the essence of the brand’s values and aesthetic, while also being an elegant and unique symbol of the wand maker’s craftsmanship and artistry.

This logo I designed for Rustic Roots Day Spa, which was a fun and creative project for me. The design is simple and minimalistic, but it packs a punch in terms of impact and appeal.

The logo features two Rs, one inverted over the other, creating an interesting and dynamic visual effect. The lettering is clean and modern, with a touch of elegance and refinement that speaks to the premium quality of the spa’s services.

I used a purple and gold color scheme to give the logo a touch of glamour and sophistication. The deep purple hue adds a regal and luxurious feel to the design, while the gold accents provide a warm and inviting touch.

As a designer, I wanted to create a logo that was both minimalistic and memorable. The two Rs are instantly recognizable and easy to remember, making the logo an effective branding tool for the spa. The simplicity of the design also allows it to be used in a variety of contexts and applications, from business cards to storefront signage.Overall, it’s a striking and elegant representation of the spa’s brand.

Branding for Ima by Design, a non-profit organization that empowers African women through design is one close to my heart. This was a particularly meaningful project for me, as I’m passionate about using design to make a positive impact on the world.

The logo features an intricate African pattern, with a subtle silhouette of the African continent incorporated into the design. The face of a woman is also featured prominently in the logo, representing the strength and resilience of the women Ima by Design supports.

To capture the vibrancy and energy of the African continent, I used a bold and bright color palette of purple and yellow. The purple symbolizes creativity and inspiration, while the yellow represents optimism and hope.

As a designer, I wanted to create a logo that reflected Ima by Design’s mission and values. The use of African patterns and imagery conveys the organization’s focus on African women and their culture, while the modern and elegant design speaks to their commitment to excellence and innovation.

It’s a powerful and evocative representation of the organization’s work, and I’m confident that it will help to raise awareness and support for their cause.

Brand Identity Projects

Here is a collection of logos and brand identity projects that I created for various clients. The feature a sampling from my collection showcasing my versatility of designs including minimalist, illustrative and typographic styles.

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